PARIS--(BUSINESS WIRE)--Cegedim Relationship Management today announced the general availability of the second generation of MI for iPad™, the company’s Life Sciences Customer Relationship Management (CRM) solution designed specifically to leverage the benefits of iPad. This latest version features improved usability and enhanced offline functionality for increased user adoption.

Today’s Life Sciences field personnel demand a mobile CRM solution that enables them to maximize their time in the field by providing them with all of the customer data they need, a mechanism for entering and capturing information wherever they are, and a device that will help them offer vivid multi-media presentations. MI for iPad delivers on this demand and is backed by Cegedim’s 40+ year history of serving the Life Sciences industry with innovative technology solutions.

Commercial Team Tested & Proven

The new version of MI for iPad highlights enhanced usability. The enhancements are based on worldwide user feedback and the company’s in-depth knowledge of the unique business process needs of Life Sciences’ commercial teams, combined with the user-friendly features innate to the iPad. Usability improves user adoption, a critical need in today’s competitive environment. Also contributing to a high user adoption rate is MI for iPad’s robust offline functionality, which provides users with a superior experience.

“Our competitive differentiator continues to be the single interface whether you are connected or offline. This important differentiator is the result of our insight into what Life Sciences users really need and the challenges that they face while doing their jobs, including difficulty in connecting to the internet while at hospitals or on the road,” explained Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management.

“Also, MI for iPad has been optimized to reduce administrative work and support what users do best, which is to build relationships with their stakeholders,” said Mr. Labrune. “It’s been tested through usability sessions with real users in Europe, Asia Pacific and North America. We will continue to conduct usability sessions to further cement our leadership position in Life Sciences CRM.”

Revolutionary Mobile CRM Analytics

MI for iPad also includes built-in, mobile CRM analytics through integration with MeLLmo Inc.’s Roambi™, the leading business app for interactive mobile analytics. Roambi transforms CRM and other business data into immersive, dashboard-style analytics, instantly delivered to any iPhone® or iPad, enabling MI for iPad users to make faster, better decisions anytime, anywhere for improved relationship building.

Cegedim Relationship Management is the world’s leading provider of pharmaceutical CRM with a 35% global market share. MI for iPad, includes location-based services, multimedia detailing and electronic signature capture, and promotes visibility, collaboration and analysis.

iPad, Apple, iPhone and respective images and trademarks are exclusive property of Apple Inc., registered in the U.S. and other countries.

Roambi™, the Roambi™ Logo, MeLLmo™, the MeLLmo™ Logo and Free-Range Intelligence™ are trademarks of MeLLmo Inc.

© Copyright 2011. All Rights Reserved.

Contacts