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Boyden's Latest Installment in Leadership Series Features PepsiCo's Ümran Beba

2010-09-17 10:27
  • English

- Region President for Asia Pacific of PepsiCo Shares Perspective on Talent Challenges in Asia, Managing a Global Brand in Emerging Markets and Advantages of Women in Corporate Leadership Roles -

NEW YORK & HONG KONG -- (BUSINESS WIRE) --

Boyden, a global leader in executive search, today released a new installment of its Boyden Leadership Series featuring an interview with Ümran Beba, PepsiCo's Region President for Asia Pacific. The Boyden interview with Mrs. Beba features a thoughtful exchange on such timely issues as the new challenges of running a global corporation, best practices in managing emerging market operations, business opportunities and talent potential in Asia, motivating global teams and the advantage of having women in leadership roles.

Mrs. Beba, currently based in Hong Kong, was formerly President of the South East Europe Region of PepsiCo. Previously, she pursued a marketing career at Colgate-Palmolive. Over the last five years, she has been actively leading female talent development efforts in Turkey and in PepsiCo's South Asia, Middle East and Africa (SAMEA) region with notable achievement.

"Ümran's unique global, multidimensional insight into marketing and managing brands across Asia and Europe, including emerging markets with impressive growth rates, is essential to aspiring leaders," added Brian Renwick, a Board Member of Boyden World Corporation and Managing Director of Boyden China. "Whether you are male or female, local or expat you have to believe that her career serves as a model for people development in every country in the world."

"We are very honored to feature Ümran and highlight her expertise as a global market leader," said Özlem Ergün, Managing Director, Boyden Turkey. "Ümran's experience in managing PepsiCo's business operations in 18 countries across Europe and Asia and her stewardship of the brand name under both marketing and HR roles has been a phenomenal achievement."

In the Boyden interview, Beba discusses key facets of managing a global brand in emerging markets, including a practical understanding of challenges such as geopolitical and cultural diversity, local competition and talent recruitment and sustainability. She also discusses the opportunity for business growth in Asia as well as advantages of women in company leadership.

The full interview with Mrs. Beba is available at www.boyden.com . In addition, previous issues of Boyden's Leadership Series including interviews with David Gergen, Director of Harvard's Center for Public Leadership and a former presidential advisor, and James Lillie, President and Chief Operating Officer of Jarden Corporation, are available on Boyden's website.

For direct inquiries to Ümran Beba, please contact Huw Gilbert, communications director for PepsiCo Asia, Middle East & Africa, by telephone: +971-4425-3791 or email: huw.gilbert@pepsico.com.

About the Series

The Boyden Leadership Series is a continuing publication that highlights the views of well-known business leaders on issues relevant to leadership, management and talent acquisition. The editors of this series conduct interviews with heads of corporations and other key organizations across the globe to further growth and idea exchange.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the fourth time to the Dow Jones Sustainability World Index (DJSI World) and for the fifth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2010. For more information, please visit www.pepsico.com.

About Boyden World Corporation

Boyden is a global leader in the executive search industry with more than 70 offices in over 40 countries. Founded in 1946, Boyden specializes in high level executive search, Interim Management and Human Capital consulting across a broad spectrum of industries. For further information, visit the firm's website at www.boyden.com.

 

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Dan Margolis
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