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Nike and (RED) Unite to Leverage the Power of Sport to Fight HIV/AIDS in Africa

2009-12-01 17:18
  • English

Leading footballers join forces to announce a partnership designed to get people to “Lace Up. Save Lives”

LONDON--(BUSINESS WIRE)--On the day before World Aids day some of the world’s best footballers joined Bono at an announcement of the partnership between NIKE, Inc. (NYSE:NKE) and (RED).

Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrei Arshavin (Arsenal), Marco Materazzi (Inter Milan), Denilson (Arsenal), Lucas Neill (Everton), Clint Dempsey (Fulham) and Seol Ki-Hyeon (Fulham), came together in London today to announce a partnership between NIKE, Inc. (NYSE:NKE) and (RED).

This unique partnership delivers a two-pronged approach to fight HIV/AIDS in Africa, by delivering funds to support programmes that offer education and medication on the ground, and will harness the power of sport to engage youth around the world in the fight against AIDS in Africa.

In making the partnership announcement, Mark Parker, President and CEO of NIKE Inc., Susan Smith Ellis, CEO, (RED) and Professor Michel D. Kazatchkine Executive Director of the Global Fund to Fight AIDS , Tuberculosis and Malaria were joined by footballers from around the world and U2 vocalist and (RED) co-founder Bono, to emphasize the need for global action and participation to eliminate AIDS in Africa.

"The fight against AIDS in Africa needs great brands to drive awareness and engagement,” said Susan Smith Ellis, CEO, (RED). “Nike is the right partner to connect education with sport, and in so doing help drive social change, prevention and understanding of HIV/AIDS. We are thrilled to have them with us."

Nike has a proven history of elevating global causes to create consumer awareness and participation. “As a global brand and creative company, Nike can play a role in amplifying this important issue,” said Mark Parker, President and CEO of NIKE Inc. “With football as the catalyst, Nike is joining the (RED) movement to fight HIV/AIDS in Africa.”

The Nike and (RED) concept is a simple one that invites people to “Lace Up. Save Lives” by purchasing a pair of NIKE (PRODUCT)RED™ laces. One hundred percent of the profits from (NIKE)RED laces will be split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention. This unique partnership delivers programs that both medicate and educate.

Progress has been made in the drive to reduce HIV infections in Africa, with fourteen countries reporting a decline in the prevalence of the disease. This is great news and proves the fight can be won. But AIDS remains one of the greatest challenges facing the world today. An estimated 3,800 men, women and children die in sub-Saharan Africa every day, in addition to 6,000 new infections every day among 15-24 year old men and women.

“The (RED) Nike laces can tie athletes around the world together with people living under threat from HIV in Africa in a beautiful way ,” said Professor Michel D. Kazatchkine, Executive Director of the Global Fund. “Wearing these (RED) laces is a sign that you care about others – and it helps us to protect and treat millions of people who every day risk infection or struggle with the effects of HIV.”

“(RED) has created a sustainable way to engage business in funding the fight against AIDS in Africa on a grand scale. Its partnerships not only deliver funds to buy medicine to keep people alive but also provides the leverage needed for us to demonstrate to the public sector that this partnership works and to garner additional support,” said Dr Tedros Adhanom Ghebreyesus, Minister of Health of Ethiopia and Chairman of the Board of Directors, The Global Fund. “The addition of Nike to the (RED) initiative will only strengthen this impact as it will help us take this message to millions of football fans around the world and engage them in this issue through their passion for sport.”

(NIKE)RED laces will be available December 1st at Nike Store locations and key retailers worldwide. In addition, (NIKE)RED laces will be available at nike.com for purchase. And additional (NIKE) RED products will be introduced in the coming months.

For further information: www.nikemedia.com

About Nike

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikebiz.com.

About (RED)™ and (PRODUCT)RED

(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Dell, Nike and Starbucks. Since its launch in the Spring of 2006, $140 million has been generated by (RED) for the Global Fund. One hundred percent of this money is put to work in Global Fund AIDS grants in Africa with no overhead taken out. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit http://www.joinred.com/

About the Global Fund

The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases. Since its creation in 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 18.4 billion for more than 600 programs in 144 countries. To date, programs supported by the Global Fund have saved 4.5 million lives through providing AIDS treatment for 2.3 million people, anti-tuberculosis treatment for 5.4 million people and the distribution of 88 million insecticide-treated bed nets for the prevention of malaria.

For more information, including multi-media materials, please visit: www.nikemedia.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6108940&lang=en

Contacts

Nike
(Europe)
Charlie Brooks / Leo Sandino-Taylor
Charlie.brooks@nike.com / leo.sandino.taylor@nike.com
+44 (0)207 578 0500
or
(US & Global)
+1-212-367-4447 or +1-503-671-4235

 

 

Niketown, London - 30th November 2009: Nike and (RED) announced a partnership to leverage the power of sport to fight HIV/AIDS in Africa. Leading footballers joined forces to announce the partnership which is designed to get people to “Lace Up. Save Lives." Chelsea Footballer Didier Drogba and U2 vocalist and (RED) co-founder Bono Lace Up to Save Lives at the launch. (Photo: Business Wire)


Niketown, London - 30th November 2009: Didier Drogba and Bono at the global launch of the partnership between Nike and (RED). Red Nike laces will be worn by footballers around the world in the build-up to South Africa 2010 and 100% of the profits from sales of the laces will provide money for education and medication programmes designed to fight AIDS in Africa. (Photo: Business Wire)


Following the global launch of the partnership between Nike and (RED), Red Nike laces will be worn by footballers around the world in the build-up to South Africa 2010 and profit from sales of the laces will provide money for education and medication programmes designed to fight AIDS in Africa. (Photo: Business Wire)

Nike Town, London - 30th November 2009: Didier Drogba at the global launch of the partnership between Nike and (RED). Red Nike laces will be worn by footballers around the world in the build-up to South Africa 2010 and profit from sales of the laces will provide money for education and medication programmes designed to fight AIDS in Africa. (Photo: Business Wire)

Niketown, London - 30th November 2009: Nike and (RED) announce a global partnership. In making the partnership announcement, Mark Parker, President and CEO of NIKE, Inc., Susan Smith Ellis, CEO, (RED) and Professor Michel D. Kazatchkine Executive Director of the Global Fund to Fight AIDS , Tuberculosis and Malaria were joined by footballers from around the world and U2 vocalist and (RED) co-founder Bono, to emphasize the need for global action and participation to eliminate AIDS in Africa. 100% of the profits from sales of the laces will provide money for education and medication programmes designed to fight AIDS in Africa. Pictured left-to-right, back row: Mark Parker, President & CEO of NIKE, Inc., Bono, Chelsea Footballer Didier Drogba, Susan Smith Ellis, CEO, (RED) and Professor Michel D. Kazatchkine Executive Director of the Global Fund to Fight AIDS , Tuberculosis and Malaria. Front row: Chelsea Footballer Joe Cole, Everton Footballer Lucas Neill, Intermilan Footballer Marco Materazzi, Arsenal Footballer Andrei Arshavin, Fulham Footballer Clint Dempsey, Fulham Footballer Seol Ki-Hyeon and Arsenal Footballer Denilson. (Photo: Business Wire)