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IE EXPO

Business Opportunities for Exhibitors at IE expo 2014

More environmental protection in China thanks to an emphasis on quality growth

2013-11-26 09:00
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MUNICH--()--The Chinese government is planning to ensure the far-reaching process of urbanization currently taking place in the People's Republic progresses in as tolerable and acceptable way as possible. This also includes paying more attention to ecological aspects. A direct consequence of this is a massive rise in investment in environmental technology. IE expo, China's leading environmental technology trade show, will be gathering together the supply and demand side of this industry in Shanghai between May 20 and 22, 2014.

The Chinese economic boom of recent decades has had a high ecological price – for example in terms of the natural resource of water: The World Bank estimates that the damage to the economy of the People’s Republic as a result of water shortages or pollution is as much as 2.3 percent of GDP. The Chinese Ministry of Water Resources puts the number of Chinese who have no access to clean drinking water at around 300 million, and says that roughly two-thirds of cities have a problem with water shortages.

Attention has focused more strongly on the large communes in China and their role in national development. Achim Haug, an expert in China at the German economic promotion agency Germany Trade & Invest (GTAI), reports that "since 2011 more people in China are living in urban areas than in the countryside. Following the expansion of the metropolises on the east coast, the cities inland are now also growing strongly. On a global scale, this means that now roughly one tenth of the world’s population lives in Chinese cities."

As more Chinese live in urban areas and become more prosperous, they demand more of their environment. Dr. Stefanie Schmitt from GTAI knows that "in the cities in particular more and more people are unhappy with the permanent smog that threatens their health." The political leaders in the People’s Republic are well aware of these challenges. "The last government under Minister-President Wen Jiabao tried in the Five Year Plan for 2011 to 2015 to put an emphasis on the quality of growth. The new leadership around Xi Jinping and Li Keqiang is keen to point out that it wants to make further progress in this area," adds Schmitt. According to this GTAI expert, international environmental technology firms are looking to benefit from this political will in the form of new sales opportunities – in particular because in China, too, there is a growing awareness of the importance of integrated solutions.

According to the current – the twelfth – Five Year Plan, around 430 billion RMB (around 52 billion euros) are to be invested in the drinking water sector by the year 2015. Of that around 427 billion RMB will go into plant and systems. Already a good 244 billion RMB have been earmarked for improving existing waste-water pipes and laying new pipelines, 104 billion RMB for new waste-water treatment plants, and roughly 14 billion RMB for modernizing existing sewage works. In addition almost 35 billion RMB are to be invested in sewage sludge treatment plant and more than 30 billion RMB in water recycling plant. Finally, almost three billion RMB are to be spent on introducing and installing monitoring, control and measurement technology.

IE expo represents an outstanding opportunity for local and international companies to present themselves on the Chinese market. The International Trade Fair for Water, Sewage, Refuse, Recycling, Air Pollution Control and Energy Conservation takes place from May 20 to 22, 2014, in the Shanghai New International Expo Centre (SNIEC). The show also features an extensive technological and scientific conference program.

In May this year, IE expo 2013 achieved a new record, attracting 834 exhibitors from 28 countries and some 33,000 visitors from 67 countries.

Further information: www.ie-expo.com.

About IE expo

IE expo – presented by IFAT CHINA + EPTEE + CWS – takes place at the Shanghai New International Expo Centre (SNIEC) from May 20 to 22, 2014. The trade show covers the product categories of water, sewage, refuse disposal, recycling, air pollution control and energy conservation. The organizer of the event is MMI-ZM Trade Fairs Co. Ltd – a joint venture between MMI (Shanghai) Co. Ltd. and Shanghai ZM International Exhibition Co. Ltd. IE expo 2013 attracted 834 exhibitors from 28 countries and some 33,000 visitors from 67 countries; the show occupied around 42,000 square meters of exhibition space.

Messe München International

Messe München International is one of the world’s leading trade show companies. In Munich alone it organizes around 40 trade shows for capital and consumer goods, and key high tech industries. Each year more than 30,000 exhibitors and around two million visitors take part in the events held at the Messe München exhibition center, the ICM – International Congress Center München, and in the MOC Veranstaltungscenter München. The leading international trade fairs of Messe München International are all FKM-certified, i.e. exhibitor and visitor numbers and the figures for total exhibition space are collected in line with unified standards and independently audited. In addition, Messe München International organizes trade shows in Asia, Russia, the Middle East and South Africa. With nine affiliates abroad – in Europe, Asia and in Africa – and over 60 foreign representatives actively serving over 90 countries, Messe München International has a worldwide business network. The Group also takes a pioneering role as regards sustainability: It is the first trade-fair company to be awarded energy-efficiency certification from the technical inspection authorities TÜV SÜD.

About Shanghai ZM International Exhibition Co. Ltd (ZM)

Shanghai ZM International Exhibition Co. Ltd is a professional company with experience in organizing large-scale exhibitions and conventions nationally and abroad, highly valued in the business community. Established in February 2000, Shanghai ZM International Exhibition has set up Domestic Departments, an International Department and MP Zhongmao International Pte Ltd, a new joint-venture with Singapore MP Group. With a proven record of success in organization and planning, Shanghai ZM International Exhibition has held numerous professional exhibitions in the environmental protection industry sector, water industry, petrochemicals, fluid and electric power, pharmaceuticals, food and beverages, auto parts, etc.

 

 

Contacts

MMI-ZM Trade Fairs (Shanghai) Co., Ltd
Ms. Ketty Zhang, (+86) 021-54592323 ext. 358 / 021-20205539
Fax: (+86) 021-5459 2358
ketty.zhang@mmi-shanghai.com
or
Messe München International
Ms. Lisa Oelze, (+49 89) 9 49-20294
Fax. (+49 89) 9 49-9720294
lisa.oelze@messe-muenchen.de