LONDON -- (BUSINESS WIRE) --
Williams Lea, a leading global provider of business process outsourcing (BPO) and Marketing Services, continues to strengthen its leadership team with the appointment of Pete Zillig as CEO of its combined Tag / Williams Lea Marketing Solutions business in Europe.
Pete's appointment highlights Williams Lea's continued focus to integrate its subsidiary, Tag, with its Marketing Solutions business to create a truly global marketing production services business. The Group has already begun engaging its clients with a compelling joint proposition, combining Williams Lea's scale and experience in providing optimised, global communications solutions with Tag's market-leading design and production offering across all media and markets.
Conor Davey, Group CEO, said of the appointment: "Pete brings a wealth of global client experience from both the agency and client side of our industry. His cross border and cross media experience will be invaluable in ensuring our new proposition succeeds for our clients."
Pete Zillig commented: "I'm very pleased to be taking on this opportunity at such an exciting time for the Company and I believe that the Tag/Marketing Solutions business is perfectly placed to take advantage of the ongoing changes in the communications landscape. Our focus will be to help brand owners produce and deploy high quality communications whilst improving their marketing efficiencies. I believe our business can be a significant part of the future marketing services model, working alongside both agencies and clients."
Pete was most recently at the French communications group Havas where he was CEO of their flagship office, Euro RSCG New York. He has over 20 years of international experience on the client and agency side managing complex global account teams and clients, including HSBC, Kraft, Unilever, Nokia and Jaguar.
About Williams Lea and Tag:
Williams Lea is a leading global BPO business specialising in corporate information solutions that re-engineer end-to-end business processes. We combine consultancy, unique expertise and the latest integrated technology to develop solutions that transform the way organisations communicate and exchange their printed and electronic information. Williams Lea has a proven track record of enabling its clients to improve the delivery of their customer communications - allowing them to focus on their core business while enjoying the benefits of improved efficiency and control, reduced costs and an enhanced customer experience.
Tag is a provider of marketing execution and production services operating globally. Together with Williams Lea's Marketing Solutions business they provide global marketing services to large branded clients who have multi-channel, multi-country marketing communication requirements in sectors including FMCG, Retail, Financial Services, Automotive and Healthcare.
The Group employs approximately 11,500 staff across the globe, with key locations in the Americas, EMEA and Asia Pacific and is owned by Deutsche Post DHL.
For more information, visit www.williamslea.com or Tagworldwide.com
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CONTACT:
Williams Lea
Lorraine Watkins, +44 (0)7968 356255
Head of Global Marketing
Lorraine.watkins@williamslea.com
Pete Zillig - CEO of Tag Europe for the Williams Lea Group (Photo: Business Wire)