Digital Product Extends Fashion Leader’s Global Reach and Relevancy
NEW YORK--(BUSINESS WIRE)--WWD today launched WWDChina Week in Review, serving Chinese speaking executives in fashion, beauty and retail around the world. The digital product (WWDChina.com) will provide global industry executives and influencers with a comprehensive wrap-up of the week’s top fashion news and analysis, in both simplified and traditional Chinese.
The WWD editorial team will curate content from around the world each week to create this product specifically for its Chinese-speaking audience, including a special focus on news impacting this region. WWDChina Week in Review will publish a new edition each Tuesday.
“Today’s WWDChina launch continues our transformation to a fully-integrated global media brand, bringing the fashion marketplace together across platforms and regions,” said Daniel Lagani, president of the Fairchild Fashion Group, parent of WWD.
Mr. Lagani continued: “With its well-known manufacturing and sourcing leadership, emerging retail presence and talented entrepreneurs and designers, this region is making important and growing contributions to the global fashion scene. As the industry media of record, WWD is pleased to serve this audience of business leaders and cultural influencers with the information and intelligence they need – now in both simplified and traditional Chinese.”
Invista is the launch sponsor for WWDChina Week in Review. With a business presence in more than 20 countries, INVISTA’s global businesses include LYCRA?, one of the most innovative products in the fashion industry.
The debut of WWDChina Week in Review follows on the heels of the WWD Mobile launch in January. This month, WWD’s daily print edition will be distributed directly to the tents for the Fall ’09 Collections shows in Paris and Milan. The paper will be printed locally for the duration of each city’s shows – continuing the successful global initiative launched in September of ’08.
WWD and WWD.com are part of the Fairchild Fashion Group, a division of Conde Nast. The Fairchild Fashion Group is the 24/7 news and information resource for the global fashion, retail and beauty industry, the consumer media who cover the market and the next generation of leaders.
Christine Levesque, +1 917-941-1505