Growing demand for energy-efficient LED lighting technology in major cities

VILLINGEN-SCHWENNINGEN, Germany & SINGAPORE--(BUSINESS WIRE)--Hess AG has given itself improved access to the Asia-Pacific market by extending its regional presence through its new Singapore office. This month saw the official inauguration of the sales branch in Singapore, the base from which the globally active manufacturer of outdoor and architectural lighting plans to boost sales of LED products in the region. A specially created display area to showcase the range of products available from the Hess Group provides clients with hands-on experience of the benefits energy-efficient outdoor lighting design has to offer them.

Latest studies forecast strong growth opportunities in the LED segment in Asia-Pacific. According to management consultants McKinsey, the value of the LED share of the lighting market in Asia (excl. China) is set to grow from €1 billion in 2011 to €13 billion by 2020. A growth rate of similar magnitude is anticipated in China, a market in which Hess AG has already been represented for many years through its Beijing-based sales office.

"We are seeking to secure ourselves a larger slice of the Asia-Pacific market, most especially for the '.hess' and 'emdelight' brands. Our knowhow helps lighting designers, architects and relevant public authorities to achieve their objectives. Our bigger local footprint in the region will make cooperation with construction firms and general contractors a lot easier," says Christoph Hess, CEO of Hess AG.

Hess AG combines technological expertise with sophisticated design and high product quality. The company's portfolio includes "designed and functional outdoor lighting" for streets, squares, and public spaces, architectural lighting and lighting installed in close proximity to buildings, as well as matching street and site furnishings for public spaces.

About Hess

Hess AG (ticker symbol HEAG), headquartered at Villingen-Schwenningen, Germany, is an internationally established manufacturers of external and architectural lighting. The primary focus of the Hess AG Group's activities is on energy-efficient lights utilising modular LED technology. The company's products are distributed and sold in more than 50 countries worldwide. The company manufactures at three locations in Germany and the USA; additionally, Hess also has final assembly capacities, which include plants in Japan and China.

On the Internet at www.hess.eu.

Contacts

Hess AG
Asia Representative Office
Mike Theo
Phone: +65 6636 1533
Fax : +65 6636 4155
E-mail: mike.theo@hess.sg

Chief executive officer of Hess AG, Christoph Hess (fourth from left), at the official inauguration of the Hess regional office in Singapore. The office is to serve as base for the expansion of sales of energy-efficient LED-products in the Asia-Pacific region. The members of the local team are (from left to right): Alan Soh, Louise Woo, Sharon Lee, and Mike Theo. Copyright: Hess AG (Photo: Business Wire)