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St1 Offers Green Fueling Experience with Dresser Wayne Global Ovation iX™ Dispensers at Wind and Solar-Powered Sites

2009-07-16 12:36
  • English

iX Media In-Dispenser Display Helps Educate Consumers about Refuel RE85 Ethanol Biofuel

MALMÖ, Sweden--(BUSINESS WIRE)--Dresser Wayne (www.dresserwayne.com), a global innovator of fuel dispensers and technologies, helps Finnish energy company St1 (www.St1.eu) to bring new alternative fuels to market. St1 leverages the Global Ovation® iX™ dispenser’s alternative fuel compatibility and state-of-the-art technology, including stage 2 vapour recovery and highly accurate XfloTM fuel meters. St1 distributes its new Refuel RE85 ethanol biofuel at five eco-conscious wind and solar-powered retail fuel sites in the greater Helsinki area and plans to soon expand to other locations in Finland. Two of the sites are partly wind and solar-powered, while three are already fully powered by on-site energy production and additional industrial wind power.

“We want to engage our customers with an informative experience – one that also offers the reward of doing what’s right for the environment. The Dresser Wayne Global Ovation iX dispenser’s user-centric design and leading technology help make this possible,” says Mikko Reinekari, St1 sales director.

The Global Ovation iX dispenser includes many elements that support the customer service objectives. The iX Technology Platform, with the iX Media 10.4 inch, in-dispenser color digital screen, enables St1 to offer educational videos about St1 Refuel RE85 ethanol and the company’s eco-friendly mission and philosophy during the fueling experience. In addition to environmental videos, the platform offers the option of promotional campaigns to drive sales of other St1 offerings and provides St1 with the revenue-generating option of selling merchandising space to other businesses. The Global Ovation iX dispenser features the Xflo™ fuel meter, available in an eco-fuel compatible design. The Xflo meter significantly reduces meter drift and shows benchmark accuracy through its advanced axial dual spindle technology. Plus, this accuracy helps ensure precisely blended alternative fuels.

“We applaud St1 and their efforts to offer sustaining, alternative fuels for motorists. We are pleased to be able to offer highly accurate dispensing, vapour recovery and marketing solutions for this innovative retail fueling initiative,” says Damian Tracey, President EMEA.

St1 is employing Dresser Wayne’s Stage II Vapour Recovery System in the Global Ovation iX dispenser to reduce fueling emissions beyond current legal requirements.

Visit www.dresserwayne.com to learn more about the Global Ovation iX dispenser, read the St1 Case Study and learn about Dresser Wayne innovations.

About Dresser, Inc.

Dresser, Inc. is a leader in providing highly engineered infrastructure products for the global energy industry. The company has leading positions in a broad portfolio of products including valves, actuators, meters, switches, regulators, piping products, natural gas-fueled engines, retail fuel dispensers and associated retail point of sale systems and air and gas handling equipment. Leading brand names within the Dresser portfolio include Dresser Wayne® retail fueling systems, Waukesha® natural gas-fired engines, Masoneilan® control valves, Mooney® regulators, Consolidated® pressure relief valves, and Roots® blowers and rotary gas meters. It has manufacturing and customer service facilities located strategically worldwide and a sales presence in more than 100 countries. The company's website can be accessed at www.dresser.com.

About Dresser Wayne

Dresser Wayne, headquartered in Austin, Texas, is one of the largest business units of Dresser, Inc., and is an industry pioneer for the retail fueling industry. Among its innovations, Dresser Wayne was the first to introduce self-service consoles and fuel blending dispensers to service stations, in-pump card readers and cash acceptors, in-pump radio frequency identification payment systems and dispenser-mounted touch screen payment/communication systems. In addition, Dresser Wayne designs and markets software systems that enable its retail fueling customers to manage the convenience store aspects of their businesses more efficiently, including inventory control, price book management, labor management and site administration. The Dresser Wayne website is www.dresserwayne.com.

About St1

St1 is a Finnish energy company whose vision is to be the leading producer and seller of CO2-aware energy. The company researches and develops economically viable, environmentally sustainable energy solutions. St1's energy services cover a range of solutions from energy consultancy to heat production as well as wind power to high-concentration bioethanol Refuel RE85 produced from biowaste. In total, St1 has 650 petrol stations in Finland, Sweden, Norway and Poland. The St1 Group employs 170 people, and its turnover will be in excess of 1.2 billion Euros this year. The St1 website is www.st1.eu.

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Contacts

Dresser Wayne
Lise-Lotte Nordholm, +46 40 360 553
Marketing Communications Manager, EMEA Office
lise-lotte.nordholm@dresser.com