简体中文 | 繁體中文 | English

cosme tokyo

The Reason 3rd COSME INNOVATION (Int'l Cosmetics Development Expo & Conference) Has Achieved a Rapid Growth in the Japanese Cosmetics Market

2012-06-06 10:56
  • English
1st COSME TOKYO
3rd COSME INNOVATION

TOKYO--(BUSINESS WIRE)--3rd COSME INNOVATION (Int'l Cosmetics Development Expo & Conference) will take place from June 27 to 29 in Tokyo, gathering key factors for cosmetics development; [ingredients], [containers/packaging], [OEM], etc.
Tripling its size from 2011, it is expected to gather 500* exhibitors & 25,000* visitors, an impressive number for such a young event. (*Including COSME TOKYO)
Why has it grown so rapidly, gaining support from the industry? It's because it met the needs of the Japanese cosmetics market, which had come to its turning point.

The Japanese cosmetics market is now in a state of chaos.
Now that consumers can access a flood of information on the Internet, they are less likely to be subject to advertisements or brand images. That is why even major brands would face difficult situations if they couldn't develop products of unique appeal and convey their characteristics intriguingly to the target customers. Meanwhile, for small and medium-sized companies or newcomers, the current market is full of chances to increase sales.
In this situation, selection of ingredients, containers/packaging and OEM which determine the quality and concept of the product is becoming more important. That is why, gathering all of them at one place, COSME INNOVATION has been welcomed as the best and most efficient way to make selection.

Another characteristic of this show is its unrivalled number of OEM exhibitors. With more companies from other industries entering the cosmetics market, demands for OEM partners have greatly increased among those newcomers. OEM/ODM zone inside 3rd COSME INNOVATION has doubled its size from the previous show, evaluated by exhibitors as the best place to meet those newcomers and acquire new business.

The next show is around the corner starting from June 27th. This year, with NEW 1st COSME TOKYO (Int'l Cosmetics Trade Fair), it will be Japan's ONLY exhibition covering the whole cosmetics industry including finished products. >>>FREE Invitation Ticket Request

<> Co-held Conference: Pickup Sessions

-Time for the Change! -Keys to Open up the Future of the Japan Cosmetics Industry- [BILINGUAL]
-Sofina's Manufacturing Technology and R&D Efforts [BILINGUAL]
-Cosmetic Packaging Development for Aesthetic Sensitivity
-ODM Manufacturer Unveils the Secret behind Top-selling Cosmetics  >>> Full Program

<> Press Registration: https://contact.reedexpo.co.jp/expo/IPBI/?lg=en&tp=press&ec=IPBI

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50299763&lang=en

 

Contacts

Show Management, Reed Exhibitions Japan Ltd.
Kyoko Nagakusa (Ms.), +81-3-3349-8518
cosmetics-pr@reedexpo.co.jp

Tokyo - 3rd COSME INNOVATION (Int'l Cosmetics Development Expo & Conference) will take place from June 27 to 29 in Tokyo, gathering key factors for cosmetics development; [ingredients], [containers/packaging], [OEM], etc. Tripling its size from 2011, it is expected to gather 500* exhibitors & 25,000* visitors, an impressive number for such a young event. (*Including COSME TOKYO) Why has it grown so rapidly, gaining support from the industry? It's because it met the needs of the Japanese cosmetics market, which had come to its turning point. (Photo: Business Wire)