NEW YORK--()--Possible Worldwide, a WPP Digital company, announced today the addition of executives Eric Wong and Deborah Womack to its global staff. Wong, who will be based at the firm’s Shanghai office, joins as managing director, Greater China and will be responsible for leading agency operations across Greater China. Womack joins Possible Worldwide’s London office as senior director, relationship marketing and will serve as a lead in the firm’s relationship marketing practice. The new executives augment the firm’s strategic capabilities in delivering coordinated, market-specific interactive solutions that help brands form meaningful connections with consumers around the world.
Prior to Possible, Wong served as managing director of TBWA Group’s Integer\China agency where he was responsible for launching the firm in the China market. Over a three year period he grew the business from a staff of two to a staff of 30 serving clients including Wrigley, Pepsi, Levi’s, P&G, Snickers, 7 Up, Doritos and Carrefour. Earlier, Wong was group account director at TBWA Group’s TEQUILA\China where he led CRM and integrated marketing campaigns for clients Chivas Regal 12, Haagen-Dazs, PIOMBO (Zegna Group) and TNT Worldwide.
Womack comes to the firm from digital agency LBi where she was UK CRM practice director, responsible for leading the ongoing development and growth of LBi’s CRM practice in the UK. Clients she worked with include Volvo Car Corporation, BT, Marks & Spencer, Electrolux, and Unilever. Earlier she served as principal marketing consultant at Experian Integrated Marketing and as senior manager, CRM at Sony Europe. At Sony, she was responsible for leading organizational growth of the company’s lifecycle communications strategy, and the MySony loyalty program, developing initiatives to support Sony’s diverse portfolio of consumer electronics business categories.
“Both Eric and Deborah have shown superlative ability in helping brands achieve outsized results by creating programs and experiences that engage consumers on a fun, useful and memorable level,” said Trevor Kaufman, global CEO of Possible Worldwide. “We are pleased to welcome them to the Possible Worldwide team and look forward to their respective leadership in driving continued growth in the China market and in our worldwide relationship marketing practice.”
About Possible Worldwide
Possible Worldwide is a global agency that creates meaningful and measurable interactive marketing. The firm serves a broad range of Fortune 1000 clients, including AT&T, Barclay’s, Comcast, Dell, P&G, Nokia, Microsoft, Mazda and Starwood.
Headquartered in New York, Possible operates 19 offices worldwide, with major operations in London, Shanghai, Delhi, Singapore, São Paulo, Dubai, Los Angeles, Cincinnati and Nairobi. For more information, please visit possibleworldwide.com. Possible Worldwide is part of WPP Digital, which is the digital investment arm of WPP.