b-ex, as the first-ever Japanese company participating in the WBS, was represented by CEO Toshihiro Fukui. We introduced our efforts towards a decarbonized society, such as modal shifts in product transportation and reductions in plastic usage for packaging. Additionally, we expressed our commitment to working alongside hair salons to promote the Sustainable Development Goals (SDGs) and to strive towards becoming the "Asia's No.1 Professional & Clean Beauty Company Group."
Message from b-ex CEO, Toshihiro Fukui
It is honored to have participated in the WBS as a Japanese company for the first time and to have had the opportunity to speak. During my presentation, I raised the issue that when calculating the amount of water used in hair salons across Japan, it amounts to approximately 137 million liters per day. Many participants expressed the opinion that, despite visiting hair salons multiple times a year, they had not been conscious of the biodiversity-related issues arising from these establishments. Sustainability initiatives are becoming inseparable from the management of beauty salons. b-ex aims not only to provide products but also to support the sustainable management of hair salons in the future, thereby leading the reduction of carbon emissions in the beauty industry. We are determined to work together as one team to overcome all challenges and aspire for our actions to serve as a catalyst not only for the beauty industry but also for broader societal changes in Japan.
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