New markets penetration and market shares increase: smartTrade continues to develop its footprint in Australia, Japan, Hong Kong, the Netherlands, North America, Singapore, Switzerland, South Africa, the United Kingdom and the United States. The company has onboarded customers in new regions such as Central America, Israel, Liechtenstein and Turkey. smartTrade plans to continue to grow in emerging and developing countries as the market making automatisation demand for local currencies is high and continues to grow.
Market segment opportunities: Buy side firms are adopting smartTrade’s solutions seeking more sophisticated features, workflows and pre/post allocations support to increase their performance and flexibility whereas sell side companies show an increased demand for algos and internalisation. The adoption of LiquidityFX, smartTrade’s Foreign Exchange trading platform, is boosted by the addition of new asset classes such as cryptocurrencies, money markets and options. The demand for smartFI, smartTrade’s Fixed Income trading platform, is accelerating, as it is a perfect fit for fixed income buy and sell side firms seeking to differentiate their offering and firms looking to solve fragmentation and lack of liquidity.
Global expansion: To better serve its growing customer base and strong demand in Switzerland, smartTrade has opened a new subsidiary in Geneva. smartTrade is also growing its sales team and new positions are open nearly in all departments and subsidiaries: Aix en Provence, Geneva, London, Milan, New York, Singapore and Tokyo. With the significant number of customers, the company is hiring to continue delivering very high-quality services to its clients.
Recognised expertise: In 2019, smartTrade’s solutions received strong market recognition by industry experts and won multiple awards: Best OMS, Best Crypto Trading Platform, Best Trading System, Best Buy-Side EMS, Best Liquidity Aggregation.
David VINCENT, CEO of smartTrade Technologies said: “For several years, smartTrade has experienced strong growth in its number of customers, projects and employees. I am very happy to have set up an organizational structure that allows us to grow in an efficient and focused way. Our goal is to continue to ensure maximum satisfaction for our clients and employees.”
About smartTrade Technologies:
smartTrade Technologies, a multi-asset electronic trading solutions pioneer, delivers innovative and intelligent technology enabling you to focus on your trading and grow your business while lowering total cost of ownership and allowing you to quickly adapt to changing market requirements.
smartTrade Technologies provides agile end-to-end trading solutions supporting Foreign Exchange, Fixed Income, Equities and Derivatives asset classes with connectivity to over 120 liquidity providers, aggregation, smart order routing, order management, pricing, distribution, risk management capabilities and a HTML5 user interface. We work with a variety of clients ranging from banks, brokers and hedge funds to proprietary trading desks. LiquidityFX for FX and smartFI for Fixed Income, are solutions available as software only or as a fully managed and hosted service, colocated in all the main market places globally. smartANALYTICS, our cross-asset big data analytics solution, allows the creation of historical and real-time dashboards and reports to interact in a more efficient way with the markets and end clients. For more information, visit www.smart-trade.net