BURLINGTON, Mass.--(BUSINESS WIRE)--Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced that la prairie, the world-renowned luxury Swiss beauty brand, has adopted the Demandware Commerce platform as the backbone of its global digital commerce operations. la prairie recently launched laprairie.com, servicing the U.S., laprairie.com.au, servicing Australia, and laprairie.co.uk, servicing the UK on the Demandware platform. la prairie has plans to launch eight additional commerce sites by 2016.
la prairie offers a unique collection of skincare, color and fragrance products in more than 4,600 locations in 90 countries. As the collection of choice for the world’s most discerning clients, the luxury brand upholds a commitment to absolute perfection in both function and form.
Prior to Demandware, la prairie was using a combination of hosted and on-premise platforms that were not agile enough to support the company’s brand and growth strategy. la prairie switched to Demandware’s cloud solution because it provides a robust, scalable platform for global commerce that enables fast time to market and highly branded, consistent consumer experiences across multiple sites and geographies.
“What we call the ‘la prairie world’ is a luxury experience that offers exquisite attention to detail in product creation and appearance. With Demandware, we are able to extend this brand experience to our digital presence on a global scale, effectively reaching our always-connected consumer wherever she is,” said Renee Tavoularis, Vice President, Global eCommerce and Digital Marketing, la prairie. “Demandware’s global platform and business model are in perfect alignment with our vision for la prairie’s 2016 Global eCommerce and Digital Strategic Directives.”
la prairie’s new digital properties feature rich imagery on every page, detailed product pages and immersive brand experiences, such as “Your Skincare Advisor,” an interactive tool which guides customers through a personalized skincare consultation.
“la prairie has an aggressive growth strategy and realized it could not move fast enough with its legacy platforms,” said Jeffrey Barnett, Chief Operating Officer at Demandware. “With Demandware, la prairie now has a platform that enables unparalleled speed and agility, and will readily scale to support its growth initiatives across channels, devices and geographies. We’re delighted to add this world-renowned beauty brand to our client roster.”
About la prairie
la prairie is the world-renowned Swiss beauty company with luxury skincare treatment, colour and fragrance products available in over 90 countries around the world. As the collection of choice for the world’s most discerning clients, la prairie upholds a commitment to absolute perfection in both function and form, combining the highest standards of purity with advanced scientific technology, innovative formulation and exquisite packaging.
About Demandware
Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email info@demandware.com.
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Contacts
Kristin Allaben
Demandware
781.425.7311
kallaben@demandware.com