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Euromonitor International

Top 10 Global Consumer Trends in 2021

2021-01-19 09:24
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CHICAGO--()--Global market research company Euromonitor International reveals the trends that will define consumer behavior and influence business strategies this year in a new report, “Top 10 Global Consumer Trends 2021.” The COVID-19 pandemic created, influenced or accelerated each trend.

In 2021, consumers:

  • Expect purpose-driven initiatives that support the triple bottom line—people, planet and profits (Build Back Better). Nearly 70% of professionals expect consumers to be more concerned about sustainability than before COVID-19.
  • Desire the ease of on-the-go, impulse and spontaneous occasions and simplicities of pre-pandemic life (Craving Convenience).
  • Reconnect with nature and turn to open-air venues for leisure and to safely socialize (Outdoor Oasis).
  • Use digital tools to stay connected at home and to facilitate safer procedures in brick-and-mortar outlets (Phygital Reality).
  • Gain newfound flexibility, scheduling activities in a non-conventional order to suit individual time demands (Playing with Time).
  • Distrust media and governments, defying misinformation and putting their needs first (Restless and Rebellious). In 2020, 29% of global consumers were actively involved in political and social issues.
  • Demand contactless services, exceptional sanitation standards and products that enhance hygiene and immunity (Safety Obsessed).
  • Reassess priorities and identities in pursuit of a more fulfilled life and improved mental resilience (Shaken and Stirred). Depression and mental health had a moderate or severe impact on 73% of global consumers’ everyday lives last year.
  • Budget cautiously and purchase value-added and affordable products and services (Thoughtful Thrifters).
  • Find a new work-life balance, as remote collaboration redefines the traditional office environment (Workplaces in New Spaces). More than half of global consumers previously had a strict boundary between work or school and personal life.

“2021 will be a pivotal year,” says Alison Angus, head of lifestyles at Euromonitor International. “Tailoring strategies to these emerging consumer trends will empower businesses to endure the unexpected and overcome adversities.”

Download Euromonitor’s “Top 10 Global Consumer Trends 2021” report to explore the values and expectations that will drive consumer behavior this year. The report is available in English, Spanish, Portuguese, Mandarin and Japanese.

About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, our research solutions support decisions on how, where and when to grow your business. Find the right report, database or custom solution to validate priorities, redirect assumptions and uncover new opportunities. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets.

Contacts

Marissa Bosler
Senior Communications Executive - Euromonitor International
Tel: +1 312 922 1115 ext. 8908
Marissa.Bosler@Euromonitor.com

(Graphic: Euromonitor International)

(Graphic: Euromonitor International)

Euromonitor International’s annual report identifies the 10 most prevalent trends that will define consumer behavior in the year ahead, offering strategic business recommendations to meet new demands. (Graphic: Euromonitor International)

Euromonitor International’s annual report identifies the 10 most prevalent trends that will define consumer behavior in the year ahead, offering strategic business recommendations to meet new demands. (Graphic: Euromonitor International)

Misinformation and injustices are causing a crisis of confidence, supporting the Restless and Rebellious trend. Consumers want the facts and expect brands to act. (Graphic: Euromonitor International)

Misinformation and injustices are causing a crisis of confidence, supporting the Restless and Rebellious trend. Consumers want the facts and expect brands to act. (Graphic: Euromonitor International)

Consumers are now both able and forced to be more creative with their time, giving rise to the Playing with Time trend. At the same time, the Shaken and Stirred trend emphasizes consumers' newfound understanding of themselves and their place in the world in pursuit of a more fulfilled and balanced life. (Graphic: Euromonitor International)

Consumers are now both able and forced to be more creative with their time, giving rise to the Playing with Time trend. At the same time, the Shaken and Stirred trend emphasizes consumers' newfound understanding of themselves and their place in the world in pursuit of a more fulfilled and balanced life. (Graphic: Euromonitor International)