LAS VEGAS--(BUSINESS WIRE)--Webtrends, a global analytics leader with world class data collection and analysis, today announced a new set of web services for Webtrends Open Exchange. These new web services remove the handcuffs from data that have traditionally been in-place for current day marketers. The Analytics industry is rapidly evolving and the need for deep integration of analytics data into corporate systems and data warehouses is critical to marketers.

Webtrends Open Exchange recognizes the need for complete access to a customer’s information and is providing, at no additional cost, API access and user managed data collection and delivery capabilities. Webtrends customers are in full control of their managed data for the simple reason that it is theirs.

No Access Fee for Getting Data Out:

Starting immediately these new web services gives customers access to their data with no hidden add-on fees and marks the first time a company in the enterprise analytics space has offered access to data with no API fee.

“Webtrends Open Exchange is a concept that encompasses both our technology and our corporate philosophy; that great products, experiences and companies succeed due to dedicated customer service, open standards and a transforming user experience,” said Alex Yoder, CEO, Webtrends. “Webtrends Open Exchange provides our customers with the flexibility and control of their data so they are able to spend their effort on leveraging the data and deriving meaning from the numbers, versus negotiating with a vendor to access their data. With Webtrends they have full control.”

Data Access and New API Pricing:

Webtrends continues to help customers take analyzed data from analysis to insight and ultimately into action by extending access to analysis and reporting across its line of business solutions. Webtrends web services enables marketers to use any tool, system, or technology of their choice in accessing analyzed data. Webtrends also allows integration of digital data with offline data for enhanced views of prospects and customers. Technology partners and customers have open, easy access to the best practices, guides, and developer’s applications to get the most of existing and future products.

Under the New Data Access API Pricing:

• Webtrends Open Exchange will not handcuff customer’s data
• All Webtrends customers will receive access to their data in a way that compliments their unique business at no additional cost from Webtrends

“Webtrends is not going to nickel-and-dime our customers by charging for API access to their own data. It’s theirs, not ours,” said Jascha Kaykas-Wolff, vice president marketing, at Webtrends. “I liken those who charge for API access to having to pay an access fee for withdrawal of your own money, from your own bank. It doesn’t make any sense, and neither does fee-based API access to your analytics data.”

Data Collection API:

Webtrends has released further enhancements to its solution for managing the complexity of javascript tagging, through its Tag Builder product, to allow for easier partner connections and more efficient tag management. Additionally, Webtrends also pre-announces a formal Data Collection API to be available in late summer to further enable customers to derive value from partners within Webtrends Open Exchange. Webtrends continues to deliver partner integration connections, both online and offline, to new and emerging sources of data consistently identified by the needs and feedback of customers.

“Delivering business changing insight requires the right information,” said Chris Andrews, executive vice president, Atomic Labs. “Webtrends Open Exchange has made it a cinch to integrate Atomic Labs unique data acquisition technology with Webtrends powerful analytics to deliver better insight to our customers with point and click simplicity.”

Webtrends Approach: Through Open Exchange technology partners, service providers, and customers have easy access to best practices, guides, and “plug-ins” to get the most of Webtrends solutions. The differentiation of the Webtrends Approach is within the partner network: rather than dictating one-way outbound communication to hundreds of partners, Webtrends focuses on establishing high-value, tight integrations with a handful of partners in each key category within a marketer’s ecosystem. Webtrends has created a new solutions consulting team across eight industry solutions to show real-world examples of integrating all data from online and offline marketing activities.

About Webtrends Open Exchange:

Webtrends Open Exchange brings together world-class technology partners to improve customer relationships and boost overall marketing results. With Open Exchange marketers are able to leverage award-winning web analytics to power industry-leading solutions for social monitoring, ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and more.

About Webtrends Inc.

Webtrends is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. Webtrends was the first web analytics company, founded over 15 years ago. For more information, visit: http://www.webtrends.com

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.