With Merlin and Picsolve sharing growth strategy ambitions for China and enjoying a long history of success together, Picsolve has been selected by Merlin Entertainments to create highly immersive and interactive environments for visitors at five new destinations: Shanghai Dungeon, Peppa Pig World Shanghai, LEGOLAND Discovery Centre Beijing, Peppa Pig World Beijing and Little Big City Beijing.
All attractions will be using Picsolve’s innovative green screen and grey screen technology to power visitor experiences in the region’s newest and best destinations. In addition, Picsolve’s patented Experience Wall, which provides a seamless capture experience for visitors, will be at both Madame Tussauds Shanghai and Bangkok, making them the first sites with Experience Walls in Asia.
Following successful existing partnerships with multiple Merlin Entertainments attractions in the Asia-Pac region, the partnership with Picsolve also includes a series of multi-year contract extensions. The announcement sees Picsolve continue work with six Madame Tussauds attractions, two Sea Life Centres and three LEGOLAND Discovery Centres across Thailand, Japan, China, Korea and Hong Kong.
Picsolve CEO, David Hockley, commented, “Our expansion into these key markets puts Picsolve firmly on the map as the primary content capture partner for the world’s best destinations. The new contract wins and further contract expansions with Merlin Entertainments are testament to our hard work, continued innovation in the market and the strength of our leadership team. I’m excited by the prospect of many more iconic entertainment brands joining in partnership with Picsolve.”
Rupert Hough, Group Head of Games and Photography Operations Director at Merlin Entertainments, said: “Picsolve continue to deliver compelling content capture experiences that our visitors know and love, so it made perfect sense to engage with them and develop our new destinations opening in China. Picsolve is a great match for us, helping us capitalise on the opportunities in the Asian market and ensuring we’re at forefront of innovation across all our attractions whilst supporting our achieving compelling imaging propositions.”