Since 1990, Gamma has been mTAB’s partner in Europe. The two businesses will be fully integrated under Gelman’s leadership, enabling mTAB’s global clients to access a more seamless customer experience.
Additionally, today mTAB announced a significant expansion into Asia. mTAB has been working closely with leading Japanese companies since 1996, and establishing a local office will further strengthen these relationships.
“As we plan to expand our business globally, establishing an operating entity in this important market was a natural decision for us,” said Keiko Yoshimi, head of the newly formed mTAB Asia Pacific office.
In China, the growing market research industry is increasingly demanding the same tools that mTAB provides in its Japanese, European and American markets. To support the Chinese market, mTAB has formed a strategic partnership with market research training firm, Analytic Edge.
“The Chinese market is so unique and large that it requires in-market presence,” said Junbo Zhu, founder of Analytic Edge.
With the expansion, clients can expect a seamless user experience through a fully integrated software and services delivery platform in the comfort of their own language and time zone.
For further information visit www.mtabsurveyanalysis.com.
mTAB enables companies to maximize value from past and present marketing research by providing fully serviced web-based software that makes large non-uniform datasets easy to analyze, insightful and immediately accessible for everyone. mTAB makes it easy for anyone to discover stories behind the research data warehouse to help make key business decisions.