After the social media explosion, what’s next?
BRISTOL, England--(BUSINESS WIRE)--The best advice on ‘how to get ahead in business’ will never come from those who make their fortune selling the concept through books and seminars. It will come from a proven leader. The problem? They are too busy to share.
Now a new website will turn the old adage of “those who can, do, those who can’t teach” on its head.
‘Can-do’ leaders such as Herbert Hainer, Chairman and CEO of Adidas, Jeff Hayzlett, Kodak’s CMO and Vice President, and Esat Sezer, CIO for Coca-Cola, are amongst the hundreds of Fortune 500 CEOs and visionary entrepreneurs who share their hard-won expertise on new online business channel MeetTheBoss TV, which launched this week.
MeetTheBoss TV aims to be the executive channel – helping users to become the complete executive with exclusive video and audio lessons from the world’s most innovative and influential business leaders.
It is focused on the business challenges that matter, clearly explaining the solutions, competitive strategies, people and thinking around them.
Such thought provoking and often career changing advice from proven world business leaders has never been this accessible, this immediate, or this free.
2009 illustrated the immense power of social media. Hubs for knowledge sharing, such as Twitter and Linked-In, became essential – but key figures remained elusive.
“We hope to provide a resource for business professionals to access information from leading executives that they simply would not be able to access through conventional social media or anywhere else,” says Adam Burns, senior editor at MeetTheBoss TV.
“Programs can be watched whole, or by topic; on the desktop, laptop or smartphone. Delivering value quickly for the time-poor exec, wherever they are.”
The site boasts on-demand advice from household names such as Google, Amazon, Kellogg’s and DreamWorks and is set to revolutionise leadership learning. “Our programs are high quality, quick to load, and free to view. Companies are already integrating them into their training programs,” says Richard Stirk, vice president, MeetTheBoss TV. “One senior executive from a major global software company called our programs ‘essential viewing’.”
Exclusive insight into what makes the world’s business leaders tick should mean better business for all. And in this economy, that’s a good thing.