PARIS--(BUSINESS WIRE)--The second edition of the Retail Real Estate Market Shanghai will be anchored by a gold standard conference programme, that will address the specificity of the Chinese market and tackle the challenges faced by retailers keen to expand their business in Greater China.
RREM (MAPIC China) is the primary deal making event dedicated to Chinese retail real estate, gathering together Chinese and international retailers, retail property owners/investors, management companies and agents looking to explore business opportunities on the Chinese market. During two days of expert-led B2B conferences and high transactional networking events, RREM China offers the ideal setting for local and global retail and real estate leaders to expand their business in Greater China.
RREM China will take place on the 15th and 16th of June at the JW Marriott, Shanghai and is powered by MAPIC - the world’s leading event in the retail real estate sector. Now in its 22nd edition, MAPIC has become a major industry event. Held annually in Cannes, over 8,000 international participants, including over 2,000 retailers gather for three days of exhibition, conferences and networking events targeting all types of retail property: city and shopping centres, factory outlets, leisure areas and transit zones.
“Industry reports tell us that China’s main obstacle in the retail real estate market is the generation of traffic and footfall in its shopping centres, which means that differentiation is key. How can developers work with retailers to stand out from other shopping centres to become veritable lifestyle destinations that offer truly unique customer experiences? This question will be the central theme throughout this year’s conference programme, which will be rich in content brought by key international players and industry experts,” confirms Nathalie Depetro, Director of MAPIC and RREM.
The conference programme will open on day one (June 15) with a keynote by Leo Ding, Chairman & CEO of SCPG, whose portfolio includes 30 shopping centres and is backed by Blackstone Group LP. Ding will speak about expansion opportunities in China. His keynote will be followed by a panel session centred on retailers’ success stories in China.
Shopping Mall Developments- The Right Mix To Succeed, will be the talking point of day two (June 16), kicking off with a introduction by Frank Chen, Executive Director - Head of China Research of CBRE, entitled: How do the Chinese like to shop? This introduction will be followed by a panel session. Online to offline; pop-up stores and connected stores with connected shoppers, are just some of the topics that will be covered in a three-part session called: Chinese Retail Real Estate Prospectives - Go Shopping Tomorrow!