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Silicon Image’s Low-Power HDMI® Transmitter Selected for VIA Technologies’ Mobile Platform Reference Design

2009-12-16 14:07
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New QFN Package for SiI9022a and SiI9024a Meets Design Requirements for the Ultra-Mobile PC Market

2010 International CES

SUNNYVALE, Calif.--(BUSINESS WIRE)--Silicon Image, Inc. (NASDAQ:SIMG), a leader in semiconductors and intellectual property (IP) for the secure distribution, presentation and storage of high-definition (HD) content, today announced that its SiI9022a and SiI9024a HDMI® transmitters are designed into a mobile platform reference design by Taiwan-based VIA Technologies, Inc. (VIA). VIA, a leading innovator of power efficient x86 processors, will incorporate the transmitters into platforms targeting a range of mobile x86 devices, such as NetNotes, netbooks, and portable x86 Internet devices that deliver HD video content and increased battery life.

The low-power SiI9022a and SiI9024a HDMI transmitters are being implemented within VIA Surfboard platforms, a series of mainboard reference designs for a new generation of light, high performance mobile devices with longer battery life, larger screen sizes and support for playback of high bit-rate 1080p high-definition video. These platforms are designed to enable partners of the VIA Global Mobility Bazaar (GMB) program to bring new mobile devices to market more quickly and cost-effectively.

“We serve our customers by anticipating and developing the most appropriate new technologies that will meet their needs in terms of functionality, performance, power efficiency and cost effectiveness,” said Kevin YC. Huang, VIA GMB Chairman and senior sales director at VIA Technologies, Inc. “We selected Silicon Image for our Surfboard reference design because of its expertise in HDMI technology and its proven track record for delivering high-quality, cost-effective solutions for consumer electronics products.”

“Ultra-mobile devices such as Mobile Internet Devices (MIDs) and netbooks, which can access full Internet content and applications, have a projected market size of 185 million units by 2015,” said Jim McGregor, chief technology strategist with market research firm In-Stat. “The smaller form factor notebooks can support high-definition video, however, their screens are small and using an HDMI cable to help with playback is the right design. More than one third of these designs have HDMI output and not just VGA.”

Silicon Image SiI9022a and SiI9024a transmitters are optimized for the fast-growing mobile device market and deliver:

  • New 72-pin QFN (Quad Flat No Leads) package
  • Clock speeds up to 165MHz
  • Support for dual-edge clocking
  • Resolution of 480i to 1080p at 60Hz
  • 24-bit RGB input for conversion to HDMI

“We collaborated with customers such as VIA to develop a new optimal package for our low-power HDMI 1.3 transmitters that addresses the unique design requirements of emerging ultra-mobile devices like NetNotes and MIDs,” said Conrad A. Maxwell, senior product marketing manager at Silicon Image, Inc. “Both products enable these devices to directly connect to DTVs via HDMI, while one transmitter also supports content protected media.”

The SiI9022a and SiI9024a HDMI 1.3 transmitters are designed to reduce system bill of materials (BOM) costs with an integrated on-chip Consumer Electronics Control (CEC) function, a universal remote control feature that is typically implemented in an external microcontroller at additional cost. The CEC feature provides consumers with added convenience, allowing them to use a single remote control to run multiple CEC-enabled HDMI devices.

Pricing and Availability

The SiI9022a and SiI9024a HDMI transmitters for the ultra-mobile device market applications are sampling now and will be available in mass production in December 2009. Pricing is available upon request.

To see a live demonstration of the SiI9022a and SiI9024a HDMI transmitters for ultra-mobile and netbook applications, visit us during 2010 International CES, January 7-10, 2010 at the MGM Grand Hotel in Las Vegas. For editors and market analysts interested in meeting with Silicon Image during CES, please contact Sherrie Gutierrez at sherrie.gutierrez@siliconimage.com.

About Silicon Image, Inc.

Silicon Image, Inc. is a leading provider of semiconductor and intellectual property products for the secure distribution, presentation and storage of high-definition content. With a rich history of technology innovation that includes creating industry standards such as DVI and HDMI, the company’s solutions facilitate the use of digital content amongst consumer electronics, personal computer (PC) and storage devices, with the goal to securely deliver digital content anytime, anywhere and on any device. Founded in 1995, the company is headquartered in Sunnyvale, California, with regional engineering and sales offices in China, Germany, Japan, Korea and Taiwan. For more information, please visit www.siliconimage.com.

Forward-looking Statements

This news release contains forward-looking statements within the meaning of federal securities laws and regulations, including, but not limited to, statements regarding Silicon Image’s SiI9022a and SiI9024a HDMI transmitters and the performance, functionality, features, costs and benefits of these products. These forward-looking statements involve risks and uncertainties, including those described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC), which could cause the actual results to differ materially from those anticipated by these forward-looking statements. Silicon Image assumes no obligation to update any forward-looking statement.

Silicon Image, the Silicon Image logo, and MHL are trademarks, registered trademarks or service marks of Silicon Image, Inc. in the United States and/or other countries. HDMI, the HDMI logo, and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective owners in the United States and/or other countries.

Contacts

Silicon Image, Inc.
Sherrie Gutierrez, 408-616-4017
sherrie.gutierrez@siliconimage.com
or
Ogilvy Public Relations for Silicon Image, Inc.
Adrian Eyre, 415-677-2708
adrian.eyre@ogilvypr.com