SHANGHAI, March 30, 2015/dmg::events China/ ad:tech China are excited to announce that Brad Smallwood, Head of Measurement and Insights of Facebook will make a keynote presentation entitled "Mastering Personalized Marketing at Scale" at the ad:tech China conference in Shanghai at 10:00 a.m. on Friday, April 17, 2015. Other heavy-weight keynote speakers of this year’s ad:tech China include Tom Eslinger, Worldwide Digital Creative Director of Saatchi & Saatchi; Brian Wong, Co-founder and CEO of Kiip; Brian Swords, Managing Director of TBWA\Shanghai; David Porter, Media Director of Unilever North Asia and Steven Chang, Corporate VP of Tencent.
Brad Smallwood leads Facebook’s Measurement and Insights group, responsible for analyzing and optimizing the online and offline impact of Facebook’s advertising. Smallwood works with the world’s largest brands and agencies both to measure advertising effectiveness and to improve the relevance of ad campaigns to Facebook users. Advertisers his team works with range from direct-response marketers interested in driving immediate consumer actions, to brand marketers looking to understand offline ROI as well as affect more long-term attitudinal changes in consumers (e.g. brand awareness metrics). In addition to ad effectiveness measurement, Smallwood oversees the day-to-day management of Facebook’s worldwide ad inventory including pricing, inventory controls, and running of Facebook’s marketplace.
Smallwood has over 20 years of experience developing and running both on and offline marketplaces. Prior to joining Facebook, he was General Manager of Yahoo’s multi-billion dollar display advertising business. While there, he worked to introduce several third-party demand channels to help strengthen the industry-leading Yahoo marketplace, including the acquisition of Right Media. Prior to Yahoo, Smallwood worked at startups Namezero, AllAdvantage, and Revcube, where he developed a series of state-of-the-art ad targeting and ad serving techniques. These techniques include the first behavioral targeting system, along with an integrated platform for online campaign management across search, display, email, creative, and landing page optimization. Before this, Smallwood was one of the early innovators in the pricing space, developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.
In just one decade, the emerging digital economy has changed customer behaviors in unimaginable ways. With the proliferation of mobile and data around the world, marketers have a unique opportunity to make advertising personal again and open a new window for people based measurement. Marketers who understand and embrace the power of personalisation and relevance, stand to win, and scale their businesses fast.
In this session, Brad Smallwoodwill outline how to unlock personalized marketing, and people based measurement with closed loop, to propel business growth .
The ad:tech China Conference will present two days of keynotes, breakout sessions, panel discussions, and a hands-on Mobile O2O workshop sessions covering a wide variety of topics, addressing the issues and trends of digital marketing and technology industry in the region and beyond. The Conference content program is governed by issues not sponsors to provide valuable insights with all attendees.Featured topics including:
- Reaching Mobile Gaming Audiences – How Big Data Enables Big Engagement
- Location as the new cookie - harnessing the real world insights
- Master the Art of Storytelling in Content Marketing
- The Future of Creative Communications
- Using Big Data & Analytics to Create Consumer Actionable Insights
- How should brands approach programmatic OTV?
- Using Video To Create Demand
- The Pros & Cons of Tmall (or other eCommerce Platform Provider) vs Creating Your Own Platform
And many more.
Alongside with the ad:tech China conference, the exhibition spanning over 700 sqm with over 25 selected exhibitors to showcase their latest services and products covering mobile, DMP, DSP, data analytics, social media, integrated digital marketing service is expected to attracted more than 2,000 visitors of brand marketers, agency and media executives who are seeking for new business partners.
Other than seller-meet-buyer programmesand educational track presentations, ad:tech China has also planned for more exciting activities which include the Digital Forum (FREE), Hands-on Mobile O2O Workshop, Start-ups live pitch competition.
Take a tour of the fancy 3D exhibition hall by Scanning the QR Code below:
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A sneak peak of some of the participating brands, agencies, and tech companies...
Unilever, McDonald’s, L’OREAL, Coca-Cola, Red Bull, Pepsi, Nestle, Volkswagen Group China, Campbell Swire, Mondelēz International, Henkel, Reckitt Benckiser, Deloitte, Anta Sports, Inc., Johnson & Johnson, Intel, Luxottica, Hewlett-Packard, Shangpin.com, JD.com, VivaKi, ZenithOptimedia, AKQA, Golin, OMG China, Saatchi & Saatchi, TBWA\Shanghai, Mindshare, BlueFocus, FCB Greater China, JET customer experience, We Are Social, Facebook, Sociomantic Labs, Ginzamarkets, Inc., YouGov, Epsilon, Youku&Tudou, Sohu, iQIYI, Tencent, GEO Technologies, AdMaster, Tapjoy, Madhouse, iSentia, Emarsys, WiseMedia, WEDO, Bysoft China, xAD, Kiip, CollabCentral Consulting Inc. and many more.
REGISTER HERE! Register for a Full Pass at ad:tech China 2015 to enter the prize draw to win a trip to SF.
For more information, visit www.adtechchina.com
Event Details:
ad:tech China
Date: April 16-17, 2015
Venue: Marriott Parkview Hotel Shanghai
Media Contact:
Lola Lin
O: +86 21 6195 0385
F: +86 21 6195 0399
About ad:tech:
ad:tech is an international series of digital advertising and technology conferences and exhibitions for the interactive marketing profession. ad:tech hosts events in New York, San Francisco, London, New Delhi, Shanghai, Singapore, Sydney, Kyushu and Tokyo. For more information, please visit: ad-tech.com/
About dmg::events:
dmg::events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg::events was founded in 1989 and in 20 years has managed Exhibitions, Conferences and online platforms for many industries in up to 25 countries. Additional information on dmg::events can be found at www.dmgevents.com
