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Green Packet Creates Opportunity for Operators to Partake in Application Store Frenzy

2009-11-17 12:10
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Green Packet’s Intelligent Services Management Platform Satisfies Operators, Subscribers and Content Developers

HONG KONG--(BUSINESS WIRE)--Green Packet Berhad (Greenpacket), a leading developer of next generation mobile broadband and networking solutions, launched its new innovative carrier solution, Infinit Services Management Platform (ISMP), at the AppsXchange Asia conference, today. ISMP enables Operators to start their own application store at a cost efficient rate and a faster time to market.

Application stores are fast gaining popularity and those involved are raking in huge revenues. Although Operators play a vital role enabling connectivity, current application store business models do not grant Operators a fair share of the revenue.

Greenpacket advocates that Operators should launch their own application store and increase ARPU from the sale of applications. An application store is an ideal way for Operators to differentiate from their competitors while meeting subscribers’ demand for innovative services.

“ISMP is the result of rigorous R&D to produce a platform that simplifies an Operator’s entry into this arena. It is cleverly designed to leverage on an Operator’s existing resources such as Billing and CRM systems, enabling the launch of an application store in a very short period of time,” said Kelvin Lee, Senior General Manager of Greenpacket. “It works with multiple end-user devices and operating systems so that Operators can reach out to all subscribers.”

ISMP is architectured to intelligently utilize available CRM data and recommend relevant applications to subscribers, based on lifestyle patterns and purchasing behaviour.

Billing is also hassle free for subscribers as payment for applications is consolidated into their monthly bills. This means subscribers can purchase applications in a secure environment without the need to use their credit cards online.

Additionally, ISMP offers Operators a centralized avenue to host and manage all services and applications, both existing (for example, website or application portal) and new, from one focal point. With this, subscribers can indulge in cool applications or utilize the Operator’s self-care services from a single interface.

Content developers also benefit from a centralized system to access development kits and submit or obtain approvals for their applications. With a dynamic applications marketing mechanism, all applications gain favourable competition and selling ground.

“ISMP reaffirms Greenpacket’s commitment to provide innovative solutions for Operators to meet their customers’ needs and grow their business. ISMP is network independent and can be adopted by any Operator,” added Lee.

Green Packet will showcase ISMP during AppsXchange Asia, JW Marriot, Hong Kong from 16-17 November 2009 and GSMA Mobile Asia Congress, Hong Kong Convention and Exhibition Centre from 18 – 19 November 2009.

Aside from Asia, Greenpacket will be taking ISMP to MEA, CALA, North America and Europe.

Contacts

Green Packet Berhad
Sales & Marketing Contact:
Carol Koh, +603 7450 8888 ext. 8379
Director, Global Marketing
carol.koh@greenpacket.com