BEIJING--(BUSINESS WIRE)--Forrester Research, Inc. (Nasdaq:FORR) announces its 2nd Summit for Marketing & Strategy Professionals APAC in Shanghai, China on
March 19, 2014. The Summit will include more keynote speakers than the inaugural event in 2013, including illustrious guests from Volkswagen Group China and Intercontinental Hotels Group who will discuss how marketing and strategy professionals can “Drive Digital Customer Experiences in a Slowing Chinese Economy”. In addition, at the Summit, Forrester will officially launch the Mandarin version of “Outside In”, its critically acclaimed book that consolidates 14 years of customer experience research. Co-author Harley Manning will be presenting at the event.
“As the second largest economy in the world, China is moving toward digital faster than anyone can imagine,” said Bryan Wang, Vice President and Country Manager for China, Forrester Research, who will also be the host for this event. “However, the experience that Chinese consumers are receiving in digital media, either on PC or mobile, is still far behind many mature markets. This Summit serves to initiate conversations on digital customer experience that will bridge the gap in the Age of the Customer.”
Keynote speakers at the Summit include:
- Alexei Orlov, Chief Marketing Officer, Volkswagen Group China
- Lincoln Barrett, Vice President, Distribution & Relationship Marketing – Greater China, Intercontinental Hotels Group
- Harley Manning, Vice President, Research Director for Customer Experience at Forrester Research & co-author of the “Outside In” book
- Ron Rogowski, Vice President, Principal Analyst for Customer Experience, Forrester Research
- Zia Daniell Wigder, Vice President, Research Director for eBusiness & Channel Strategy, Forrester Research
Key takeaways from the Summit will include:
- Why Digital is key to Customer Experience and Business Success in China, as more companies get customer-obsessed
- How to create customer-centric experiences in mobile, eBusiness and direct-to-consumer sites
- How to evaluate and journey towards customer experience maturity
Supported by Blue Digital, Epsilon, SDL, Social Touch, Velvet, and media partners CBN Weekly and Thoughtful China, the Summit will take place at the Le Royal Meridien Shanghai on March 19, 2014. Interested parties please register before 1 February 2014 to enjoy the early bird discount. For more information, please visit http://forr.com/ms14ch.
About Forrester Research
Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.
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