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Motricity Collaborates on AT&T’s New att.net Mobile Browser

2009-10-05 16:49
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New Mobile Internet Solution Offers Subscribers Global Web Browsing and Personalized Portal from a Single Point of Access

BELLEVUE, Wash.--(BUSINESS WIRE)--Motricity, a leading provider of mobile Internet services to the world's most successful mobile operators and content providers, today announced its collaboration with AT&T on the carrier’s new mobile Web browser, att.net, recently announced by AT&T as a distinctive feature of its new consumer handsets launching this fall.

Motricity’s back-end architecture and hosting solution, mCore Platform, helps AT&T wireless customers customize their att.net experience by setting preferences and creating shortcuts on their homepage so they can quickly access the information most important and relevant to their daily lives. In collaborating, AT&T and Motricity developed a solution that essentially allows what has traditionally been considered “off-deck” content to be integrated seamlessly into the carrier’s “on-deck” experience. The mCore Platform also offers sophisticated management and analytics tools that will enable AT&T to update mobile content and promotions in real-time, providing a unique experience to AT&T wireless subscribers.

“In today’s competitive mobile industry, the only way for carriers, media companies and brands to stand out is to differentiate and diversify their offerings to create the ultimate personalized mobile experience,” said Ryan Wuerch, chairman and chief executive officer at Motricity. “The sophisticated architecture behind the mCore Platform will enable AT&T to extend a graphically rich mobile Internet solution with a superior user experience to its subscribers, making att.net the ‘must have’ front door to the mobile Internet.”

About Motricity

Motricity is the leading provider of mobile Internet services to the world’s largest mobile data providers, including eight of the top 10 carriers in the United States and three of the top 10 global carriers, including AT&T, Verizon Wireless and T-Mobile. Motricity’s award-winning mCore Platform provides a cost-effective, carrier-grade managed service that enables carriers to offer their customers a highly personalized, high-value mobile Internet experience. Motricity’s customers see significant bottom line returns through increased mobile data revenue, as well as reduced customer churn. The mCore Platform also provides the ability for carriers to differentiate their mobile Internet value propositions and to better position themselves to actively participate in the evolving mobile data value chain. Motricity is headquartered in Bellevue, WA and has offices in Durham, NC, Singapore, the U.K., and the Netherlands. For more information, visit www.motricity.com.

Contacts

Motricity
Jennifer Moranz, 425-638-8454
Jennifer.Moranz@motricity.com
or
PAN Communications
Lisa Astor, 978-474-1900
motricity@pancomm.com