SHANGHAI--()--Merkle, a leading customer relationship marketing (CRM) firm and the largest privately-held agency in the U.S., announced that it has launched its website for the China market (www.merkleinc.com/cn). The site is the next stage in the company’s expansion into international markets, as its global business continues to grow.
In 2011, Merkle opened its first international office in Shanghai. The new website supports the company’s leadership position in the evolution of customer relationship marketing, helping to steer the role of the marketing department from a product-focused revenue contributor to a customer-centric driver of corporate profitability.
As a leading CRM agency, Merkle attracts top talent in analytics and technology, supporting a strategically-led approach to helping its clients build roadmaps to optimize their customer portfolios. Utilizing its vast experience in CRM consulting, data, analytics, technology, creative services and digital media, Merkle helps companies across industries to successfully build customer strategy as a business strategy. The new site portrays the application of this philosophy – which has found success in the U.S. – into other markets around the world, illustrating the technology-enabled solutions that bring its clients into a new era of customer-centricity.
“The new website is designed to clearly showcase the depth of Merkle’s capabilities across industries and our thought leadership in the area of connected CRM,” said Merkle executive vice president and chief operating officer, Zhengda “Z” Shen. “With the expansion of Merkle’s business into China and other global markets, the website depicts, in the Chinese language, our consultative approach to achieving true customer centricity. At www.merkleinc.com/cn, marketers can learn more about how the disciplines of data, analytics and technology work together across industries to help clients optimize the customer experience by promoting engagement and facilitating dialog across touchpoints.”
But the website is not just a platform to promote Merkle’s capabilities. There is also a human element. The company’s general manager of Merkle China, Raymond Wu, said “as Merkle works to bring CRM into the digital age, it’s important for us to build online relationships with our own multi-national clients, as well as the global communities that we serve. Our strong culture of passion, excellence and fun permeates through everything we do, and we want our clients and prospective employees to know it. As Merkle continues our rapid expansion in China, the website will be an invaluable tool – not only for engaging growth-oriented, customer-centric companies, but also for attracting top talent in the areas of CRM consulting, data, analytics and technology.”
Merkle currently employs approximately 150 analysts and technologists, with plans to surpass 200 employees by the end of 2012. Visit www.merkleinc.com/cn to learn more about Merkle’s China operations, including employment opportunities.
About Merkle
Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 1,700 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Little Rock; Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.