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MWV Launches New Pump Dispenser for Beauty and Personal Care Industry

2010-03-30 16:35
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The New Adagio™ Pump is the Lowest Profile Pump in the Market; Company Also Unveils Enhancements to Existing Aria® and Aria Airless Products

RICHMOND, Va.--(BUSINESS WIRE)--At Cosmoprof 2010 in Bologna, Italy, MeadWestvaco Corp. (NYSE: MWV) will unveil Adagio™, the newest and lowest profile pump dispenser in the industry, and showcase enhancements to the company’s popular Aria® and Aria Airless product lines.

Adagio is the lowest profile pump that is able to dispense 0.500ml of product for the prestige and masstige cosmetics marketplace. Adagio uses MWV’s Pure Path™ Technology, which prevents the product from coming into contact with any metal components of the pump engine. Adagio is ideal for a variety of products, including moisturizers, sunscreens, lotions, hair serums and body care treatment products.

“Adagio is unique in that it is the only pump dispenser in the marketplace that pairs a high-output pump with a low profile aesthetic,” said Eva Martin Fernandez, MWV’s marketing manager in Europe for Personal Care Products. “In addition to making a more aesthetically pleasing product, it also provides the ultimate protection for a product’s sensitive formula.”

Adagio is available in both atmospheric and airless versions. Its innovative features and prestige aesthetics are enhanced by a lock-up system and a suck-back effect, which prevents residue build-up at the spout by suctioning any unused product back into the bottle after each use. Adagio is produced in Milan, Italy, and is currently available worldwide.

MWV has also made enhancements to its Aria® and Aria Airless products. Aria and Aria Airless are now available with a valve seal. The valve seal is a rubber spout that ensures cream-based products will not dry out in the spout of the pump. The addition of the valve seal reinforces the effectiveness of the Aria and Aria Airless pumps and makes them a perfect fit for prestige and masstige facial creams, facial serums, facial treatment creams and anti-aging creams. Aria Airless is also now available in a larger bottle size of 75ml, in addition to the existing sizes of 15ml, 30ml, 40ml and 50ml.

“By developing new products like Adagio that fill a void in the marketplace and also improving our already popular offerings, such as Aria and Aria Airless, MWV is in the best position to help beauty and personal care brands stand out on the retail shelf while meeting the needs of consumers around world,” added Martin Fernandez.

MWV will display these and other primary and secondary packaging solutions at Cosmoprof in Bologna, Italy, April 15 – 18, 2010, at Booth A21/B22, Hall 19.

About MWV

MeadWestvaco Corporation (NYSE: MWV), provides packaging solutions to many of the world’s most-admired brands in the healthcare, beauty and personal care, food, beverage, media and entertainment, home and garden, tobacco, and commercial print industries. The company's businesses also include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company’s land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 20,000 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for the sixth consecutive year. For more information, please visit www.mwv.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6229478&lang=en

Contacts

MeadWestvaco Corporation
Media Contact
Jennifer McMahon
+1 804-444-7925
mediainquiries@mwv.com
or
Customer Contact
Eva Martin Fernandez
+34 93 498 60 62


MWV’s new Adagio pump is ideal for a variety of products, including moisturizers, sunscreens, lotions, hair serums and body care treatment products. (Photo: Business Wire)