In the overview, Interbrand’s Chief Executive Officer for Asia-Pacific, Stuart Green, notes that due to rapid technological advancement and demographic shifts, customer expectations are changing, and addresses the opportunities for Asian brands moving forward.
Stating that, “Each market in the Asia region has its own unique way of conducting business and its own unique cultural characteristics. Brands in Asia will win and engage better with customers if they use big data in a more meaningful way.”
Green believes that tech companies more than most are leading the way in this respect by leveraging technology tools in ways that are relevant to consumers, to drive choice, loyalty, and ultimately better business performance.
The study also highlights insights from interviews with key business leaders from some of Asia’s most successful brands, such as Rakuten, KIA, Telstra and Aviva.
To learn more about Asia and how each region is accelerating, please see here.
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