Establishing a footprint in China is now essential. Accessing the largest potential market in the world is the top priority for CEOs in every business sector, from pharmaceuticals to IT. Foreign direct investment (FDI) in China jumped 23.58 percent annually to US$92.4 billion last year, even amid the worst business downturn in recent memory.

To give some sense of how important the China market is to multinational corporations, Ford Motor Co. recently moved its Asia-Pacific headquarters from Bangkok to Shanghai, the financial powerhouse of China. Other corporations have taken their China strategies even further, relocating their global headquarters to Beijing or Shanghai.

In another new trend that emerged last year, foreign companies invested more money in western and central China, instead of the comparatively-developed eastern region, a sign that investment is flowing to second and even third-tier cities in China.

From the financial hub of China, The China Executive Report chronicles - in detailed reports and substantive commentary - the rise of China Inc., and how multinationals are expanding their reach into the Middle Kingdom. TCER keeps decision-makers informed about the ever-shifting regulatory environment in the world's most dynamic and challenging market, providing the kind of business intelligence that no corporation with an eye on China can do without.

Every week, the TCER tracks corporate M&A, the deployment of private equity capital, and the efforts of both domestic and foreign firms to wrest better margins and bigger profits from their enterprises.

Since the on-set of the financial crisis in September 2008, exporting China-made products has become less important than servicing the domestic market. More and more corporations are now "In China, for China." TCER knows this, and is uniquely positioned to provide timely reports on opportunities and risks on a province-by-province basis. TCER is on-the-ground in Shanghai and privy to some of the most authoritative voices in China business today, from private sector investment players to top officials with state-owned enterprises.

Succeeding in China's rough and tumble business arena is no mean feat. TCER is here to help experienced companies gain an even better understanding of the lay of the land, and to give new China entrants a roadmap that clearly marks the pitfalls and potential of the market.

Contact Information:

Interfax News Services Limited

David Harman

Tel: (852) 2537 2262

Fax: (852) 2537 2264

Email: david.harman@interfax-news.com