Hong Kong, September 25, 2014--(Business Wire)--The world’s leading social media experts will come together in Hong Kong on 14-15 October for the third annual Social Matters – Asia’s biggest and best digital marketing conference to critically examine the use of social media as a powerful business tool.

With two days of intensive learning, this year’s conference at Grand Hyatt Hong Kong will examine the Return on Investment (ROI) for brands in the competitive landscape of social media marketing.

Speaker sessions and interactive workshops will focus on three major topics to evaluate the business value behind successful digital strategies: 1) content creation and distribution; 2) mobile marketing and 3) measuring ROI.

Some of the biggest successful brands in social media will share their best-practice insights and experiences on developing and delivering disruptive content marketing.

High profile speakers include: Brian Buckner – the writer and producer of Emmy award-winning mega shows Friends and True Blood; globally renowned Vine creator, Zach King; Alex Light, Head of Content for VICE Australia and Ronita Mitra, SVP of Vodafone India with over 20% of India's Facebook users as Vodafone fans. We will hear from brands and platforms such as Coca-Cola, Microsoft, KakaoTalk, Nissan, Sina Weibo...and more.

Social Matters 2014 promises to be bigger and better than last year’s event - which attracted over 900 attendees from across the region made up of 700 senior executive delegates and 250 key players in this space.

Speaking ahead of the conference, Thomas Crampton, Global Managing Director of Social@Ogilvy comments, “Social media continues to move forward and change the way that consumers think and behave. It is now an essential part of any successful marketing strategy for any business and their brands. This event will look to get under the skin of what it takes to design and execute high-impact social media campaigns and most importantly, how to evaluate its commercial success.”

Keynote speaker, Alex Light, Head of Content, VICE, will focus on what makes great social media content. Looking ahead of the conference, he said: “Developing branded content campaigns and content marketing strategies is different for each and every brand, particularly here in Asia. This conference will give people the chance to learn the very latest creative approaches to disruptive and viral digital marketing.”

Based on her in-house expertise, Ivy Wong, CEO, Viss, will address delegates on the role of e- commerce in mobile marketing. She said, “Both online and mobile present unique platforms for linking consumers with brands. For example, our ‘Shop the Look’ app enables consumers to interact, discover and shop easily, and presents opportunities for brands to engage customers and sell their products in new ways.”

For details on full speaker line-up visit Social Matters, or connect with us at www.facebook.com/socialogilvy, www.twitter.com/matterssocial, #socialmatters

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Press Contact

Sarah Edwards
Corporate Communications Director, Asia Pacific Ogilvy & Mather, Hong Kong
DID: +852 2884 8611
Mobile: +852 533 01053

Anna Mugglestone
Marketing & Communications Director, Hong Kong
DID: +852 2884 8685
Mobile: +852 533 01053
 

Social@Ogilvy

Social@Ogilvy is the largest social media marketing communications network in theworld. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions – Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact. For more information,visit social.ogilvy.com and connect with us at www.facebook.com/socialogilvy, www.twitter.com/socialogilvy, www.slideshare.com/socialogilvy
 

Branded Asia

Branded is a leading Asian event organiser, media and entertainment brand marketing agency. Branded has successfully partnered with a number of the world’s leading entertainment attractions including: Walking with Dinosaurs, The Rolling Stones, Coco Lee, Black Eyed Peas, Jamie Cullum, We Will Rock You, James Blunt, ARTHK and even Barney the Dinosaur.

Branded Ltd. is also owner and organiser of Asia’s leading digital media and music festival, Digital & Music Matters. In May 2012, Digital & Music Matters attracted over 1,200 delegates from close to 400 companies from 30 countries.

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