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ScentAir Launches Into Singapore with ION Orchard Retail Installment

2009-10-09 11:25
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Cutting-Edge, Multisensory Retail Experience Enhanced by Scent Concept

CHARLOTTE, N.C.--(BUSINESS WIRE)--ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, can now be found in Southeast Asia as part of the retail icon ION Orchard, a one-of-a-kind luxury shopping experience in the heart of Singapore’s vibrant retail scene.

With more than 640,000 square feet and eight floors of shopping, ION Orchard houses more than 300 shops, including international fashion favorites, new-to-market brands, unique store concepts, creative food and beverage offerings and first-of-its kind mall features. ION Orchard delivers a holistic, multisensory lifestyle experience with a distinctive mix of style, design and art.

To help create that experience, ION Orchard turned to ScentAir and its Singapore distribution partner, AllSense. Together the companies designed the scent concept and created several signature scents for ION Orchard.

“Our vision for ION Orchard was to create an experience – an icon fitting of its unmatched location at the gateway to one of Asia’s most vibrant shopping strips,” said Ms. Soon Su Lin, Chief Executive of Orchard Turn Developments. “True to the multisensory experience promised to guests, the mall will offer customized ION Orchard Signature scents ensuring a complete and engaging experience to any visitor.”

In addition to the ION Orchard Signature scents, fragrances such as White Tea and Thyme, Tropical Spice, Fresh Apple, Sandalwood Fire and Baby Powder are used subtly throughout the mall through ScentAir’s HVAC, in-ceiling and portable ScentWave systems.

“ION Orchard is leading the way in redefining the retail experience,” said David Amaral, Vice President of International Business for ScentAir. “We are excited to be a part of this breakthrough retail concept in such a vibrant international market.”

ScentAir offers global service capabilities in 56 countries through its 23 distribution partnerships. For more information, please visit www.scentair.com.

About ScentAir

ScentAir Technologies, Inc. (www.scentair.com) is the leading global provider of scent marketing solutions. ScentAir’s patented delivery systems and high-quality fragrances help enhance environments, communicate brands and create memorable experiences for clients around the world. ScentAir offers a full spectrum of scent delivery solutions from large-scale dispersion systems to self-contained fixtures for distributing scent in commercial environments. ScentAir is a privately held company located in Charlotte, N.C.

Contacts

ScentAir
Murray Dameron, 704-504-2320
mdameron@scentair.com