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BestWeek Asia/Pacific: HSBC Says It Gained Hong Kong Market Share with Deft Marketing, Product Strategy

2009-06-16 12:00
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OLDWICK, N.J.--(BUSINESS WIRE)--HSBC Insurance (Asia Pacific) Holdings Ltd. has snapped up new market share in Hong Kong’s life business, buoyed by its integrated bancassurance model and marketing tactics designed to tap into changing market demand for traditional and long-term protection products, it says. BestWeek Asia/Pacific examines how its strategy has paid off while overall premiums have dropped in the Hong Kong life insurance sector.

A.M. Best Co.’s BestWeek Asia/Pacific is a multimedia online digital newsletter for insurance professionals. The 16 June edition is available at www.bestweek.com/bwap061609.html or by visiting www.bestweek.com.

This week’s edition also examines Ping An Insurance (Group) Company of China’s domestic expansion strategy.

The edition includes an audio interview with Jason Sadler, HSBC Insurance managing director of Hong Kong insurance business, on his company’s strategy in Hong Kong.

Video reports include a review of the A.M. Best Stock Indexes for Asia/Pacific, Global Brokers and Global Reinsurers and video news updates.

For a complimentary subscription, visit www.bestweek.asia.

Founded in 1899, A.M. Best Company is a global full-service credit rating organization dedicated to serving the financial and health care service industries, including insurance companies, banks, hospitals and health care system providers. For more information, visit www.ambest.com.

Contacts

A.M. Best Co.
Iris Lai, +(852) 2827 3400
iris.lai@ambest.com